Designed to attract

The Ipoh Shoe City Convention Centre (ISCCC) is Perak’s first & largest state of the art world class convention centre. A crowd puller and a space attraction for both local and international events. Both interior and exterior is designed ironically in the shape of a shoe to promote a meaningful connection with the city’s identity of shoe designers, makers & manufacturers.

ISCCC is located impressively fronting the main road leading into the city. This convention centre will also be the new home to the 100 year old Perak Footwear Industry Association as their new official business address.

The upper floors will house a shoe galleria/museum, a shoe design/training academy, business meeting rooms, an al-fresco plus covered food loft, and ample spaces for wholesalers/retailing.

The unique flat roof-top floor is an open space beautifully landscaped with greenery and well lit for night events, corporate functions and has the full capacity to even host roof-top concerts.

The central element of this building will be the state of the art multifunctional 4-in-1 convention hall space large enough to host events such as international conferences, showrooms, trade fairs, concerts and even sports events. The space is huge enough to host a grand dinner of 200 tables or approximately 2,000 to 2,500 people.